Our Services

Personalized Social Media Marketing & Reputation Management

The social media marketing package employed includes 8-12 posts on Facebook and Google+ each week. Additional platforms are included in our weekly posts – such as Twitter and LinkedIn. As requested, we can also work with Pinterest, Instagram and YouTube to build a content strategy that fits your business’s long-term goals.

We will work closely with your in-house marketing efforts to make sure your focus is ours as well. Additionally, in all ways possible we will work to gain photos and images from your business directly whether your staff is in the office, or out in the community during various events.

Reputation Management is included with our social media marketing package with up to 5 aggregated review sites regularly monitored for any positive or negative feedback.Our messaging on your social platform will always be positive, friendly, helpful and considerate.

Analysis

Determining, working toward and ultimately meeting certain goals is an integral part of social media marketing efforts. Each month Mad Strategy will report with an analysis of our most important insights and takeaways.

Mad Strategy Personalized Social Media Marketing package which includes a minimum of 8 weekly posts on Facebook, Google+, Twitter and other platforms specified.

Blogging

Content creation is not just about blogs, articles or any other long-form content mediums. Content – good, bad and ugly – is all over the internet, a quick search online is evidence enough. Your business has the ability to be seen as the expert in your field and geographic area, as long as you are committed with us to the writing process over the long term.

Our entire service package is driven, first and foremost, by dynamic and flexible content. Social media marketing is a moving target, so in order to stay future proof you must work to become a thought leader and a writer for your business. Most business professionals have  little time for writing and this is where our services come to play.

Your business content should be meaningful, purposeful and useful across all multimedia platforms. We work with blind authorship, meaning the ultimate creation of information is credited to your business. Just as I am not the face of your business, I also do not take credit  for any information where your business is subject.

Need help setting up a blog? We work in WordPress blogging platforms
and are experienced with hosting blogs and blog creation. Creation of
your blog and hosting options are negotiable, add-on services.

Creative Services

Mad strategy has a team of professionals ready to aide in any graphic design projects necessary. Our creative services team has a wealth of experience in creating marketing collateral wherever necessary, to compliment your social media marketing services and overall brand strategy.

We will only employ stock photography of individuals on a limited basis when there is no other available option. Stock photography, if utilized will be billed directly, at cost (maximum of $15 per image) to your business with our normal billing.

Creative and graphic design services are billed at $85 per hour. Any creative design work necessary will be quoted prior to any work commencing. Prior approval from your business is always necessary to employ any creative and graphic design work.

Paid Advertising Methodology

At this time we are working to limit our use of paid “reach” on social media platforms until we have seen more fruitful results from this strategy. Ultimately, a well put together content strategy can supersede the need for paid advertising in the social media marketplace. In order to justify advertising expenses of this nature we must be able to tie those costs back to a resulting gain for your business.

Please note, we do not recommend post “boosting” on Facebook as reach alone is not the end goal but instead we look to gain valuable engagement with your target audience. Boosts do not directly tie to engagement, as many studies have shown.

If at any time we would like to employ any paid advertisement across any social media platform we will work with you to build a strategic advertising plan that fits your long term objectives and goals and is tied to a measurable metric or desired result. No paid advertising purchases will be made without a client approval and sign off on such expenses. Any expenses approved will be billed back to the customer at our direct cost.